By Dahiru Samaila
Daily Trust Foundation has kick started the training of media professionals on Digital Marketing under its newly designed Programme, Media Enterprise Lab.
The programme according to the Chairman Training Committee, Daily Trust Foundation, Mannir Dan-Ali was designed to help Media professionals and Journalists build a new career after retirement from job.
The programme will cover digital marketing, film and documentary production, book writing and editing, document digitisation, managing not-for-profit and multimedia journalism skills for freelancers.
Dan- Ali added that media professionals need to think beyond their daily meals and prepare for challenges of tomorrow especially after retirement or loosing job.
He said it’s regrettable that most journalists were going after politicians for crumbs, stressing that, “you would be comfortable today, but you have to think beyond today’s meal.”
The former BBC staff who is also the leader of the training unit of the Daily Trust Foundation, enjoined journalists to take the bold step to better their lives, saying “those doing it don’t have two heads.”
Earlier, Chairman of the Daily Trust Foundation, Alhaji Bilya Bala said the Media Lab programme was designed to equip Journalists with knowledge that will help them hold governments accountable on their actions.
In his remarks, the Director (Africa) MacArthur Foundation, Dr Kole Shettima, stressed that MacArthur Foundation only supports reputable Media, based on the credibility of their reporting, stressing that media is a veritable tool in holding government officials accountable.
“We supported Daily Trust based on the work they are doing which tallies the laid down rules for assessing MacArthur media grant,” he announced
He said MacArthur Foundation has rendered support to over 13 online media and about 25 other media organizations at the local level in Nigeria.
Among other participaants of the
